- Introducing: World's Best in Place Branding -
country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Promoting Destination Turkey in Israel: Lessons Learned
TPBO -
Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Eli Avraham on Place Image and Media Coverage of Cities and Countries
TPBO -
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Hume Johnson on Brand Jamaica and Nation Branding in the Americas
TPBO -
Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.
Mara Seminario on Country Branding, Destination Marketing and Brand Peru
TPBO -
Mara Seminario, "the mother of Brand Peru", on Peru's approach to country branding and destination marketing, and how Lima become a tourism success.
José Pablo Arango Calle on Country Branding and the Reputation of Colombia
TPBO -
Learn about Colombia's image, reputation and country branding initiatives in this interview with José Pablo Arango Calle of ProColombia.
How Israel Used Micro-Marketing to Improve Country Brand Perceptions
TPBO -
Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
NEW: Story Competition!