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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Research Insights

Country Reputation: Key Findings Anholt-GfK Nation Brands Index 2016

TPBO -
Results of the Anholt-GfK Nation Brands Index 2016 are in: learn about the survey's key findings and how country perceptions changed since last year.
Interviews

Conrad Bird on the GREAT Britain Country Branding Campaign

TPBO -
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

TPBO -
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Research Insights

Origins and Meaning of ‘Clean, Green’ New Zealand

Florian Kaefer -
In this example of country reputation, learn about the origins and meaning of 'clean, green' New Zealand, and how this place myth has shaped the country's brand positioning, its image and national identity.
Uncategorized

Country Brands Asia: Bhutan – A Demure Brand

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Nation brand expert Aparna Sharma visits the country of Bhutan to explore "Brand Bhutan" and its guiding principle, Gross National Happiness (GNH).
Insights & Advice

The Changing Face of Post-Coup Turkey

TPBO -
Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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