- Introducing: World's Best in Place Branding -
country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities
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Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Brazil, Olympics, Media Representation: Wild Like the Jungle?
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Brazil place brand expert Caio Esteves reflects on stereotypical media representations, the country image of Brazil and the country's unconsolidated national identity.
Caio Esteves on Place Branding in Brazil and Latin America
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Caio Esteves introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation's global exposure linked to the Soccer World Cup and the Olympic games.
Country Reputation: Sweden Tops 2016 RepTrak Ranking
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2016 RepTrak Ranking: Sweden tops annual Country Reputation survey by Reputation Institute. Learn how this perception study works and which countries benefit from a favorable image abroad.
BREXIT: Consequences for UK Country Image, Nation Brand and Europe
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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
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Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
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