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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Country Profiles

Japan Country Performance, Nation Brand Image and Reputation

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Japan's country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
Country Profiles

China’s Economic Performance, Brand Strength and Reputation

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China country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
Country Profiles

Greece Economic Performance, Country Brand Strength and Reputation

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Greece's economic performance, country brand strength and reputation, according to rankings on livability, competitiveness, sustainability.
Country Profiles

Saudi Arabia Country Performance, Brand Strength and Reputation

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How Saudi Arabia fares in economic performance, sustainability, country brand strength and reputation, according to leading rankings.
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Global Soft Power Index 2024: Key Trends and What They Mean

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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
Country Profiles

Spain Country Performance, Nation Brand Strength and Reputation

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Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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