country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Country Brands: 2017 Anholt-GfK Roper Nation Brands Study Reveals Winners, Losers and Trends
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Vadim Volos shares the key findings of the 2017 Anholt-GfK Nation Brands Index, annual study of people's perceptions towards other countries. Learn about country brand winners, losers and tendencies.
How Transparency Impacts Place Attractiveness: Example Switzerland
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How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
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Nation branding and destination marketing in the digital era are some of the topics which Michael Persson Gripkow of Visit Sweden discusses in this interview.
How Incredible India and the Reputation of London Led Me to PhD in Place Branding
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Shalini Bisani tells us how the "Incredible India" marketing campaign and the reputation of London led her to pursue a PhD in Place Branding in the UK.
2017 Country Reputation Ranking: Leaders, Highlights and Trends
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Country reputation study 2017: Nicolas Georges Trad shares key findings of RepTrak ranking and reflects on changes in country reputation over the last years.