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Destination Branding

Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.

Insights & Advice

Sustainability Awards: How Useful for Destination Branding?

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Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
Insights & Advice

Destination Branding: Does It Benefit Destination Management?

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Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Insights & Advice

Destination Identity: How to Accommodate Different Views

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How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

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Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Research Updates

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

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How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
Case Studies

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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