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Destination Branding

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.

Seeing Azerbaijan From a New Point of View – Destination Branding by Landor

Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.

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