Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Destination Branding: Does It Benefit Destination Management?
Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.
Destination Identity: How to Accommodate Different Views
How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty
How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.
AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.