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Destination Branding

Destination Branding: Does It Benefit Destination Management?

Our panel of destination experts shares how destination branding benefits destination management and how the two are really two sides of the same coin.

Destination Identity: How to Accommodate Different Views

How to accommodate different views when trying to define and communicate a destination's identity? Expert panel shares advice.

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.

How Place Brand Credibility Impacts Place Attachment, Consumer Loyalty

How important is perceived place brand credibility for place attachment and consumer loyalty? Research insights by Bernd Reitsamer and Alexandra Brunner-Sperdin from Austria.

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.

Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
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