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Destination Branding

Brand New Zealand: Reputation Strengths and Positioning Opportunities

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.

Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland

Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the "brutally local" theme.

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