- Introducing: World's Best in Place Branding -
Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Brand New Zealand: Reputation Strengths and Positioning Opportunities
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What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
How Covid-19 Will Change Place Branding Priorities for Cities and Countries
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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel
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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
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Brand Graubünden CEO, Gieri Spescha shares how the canton (region) in Eastern Switzerland approaches regional branding, going beyond tourism.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
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Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
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