Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Difference Between Destination Branding and Destination Marketing
The difference between destination branding and destination marketing well explained by brand development veteran Tom Buncle of Yellow Railroad consulting.
New Ranking Presents World’s Top 100 Green Destinations
Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Destination Branding Challenges – How to Overcome Them
Destination branding challenges and how to overcome them - tips and advice from leading experts and consultants on successful destination brand development.
Christopher Luxon on Destination Branding Success And the Role of National Carriers Like Air New Zealand
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Tom Buncle on How to Succeed in Destination Branding
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.