Destination Branding

Which Are the Most Innovative Destination Marketing Campaigns?

31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.

Northamptonshire: Example of a County and Destination in Need of Strategic Place Brand Management

Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.

5 Reasons Why Advertising Is Not Enough for Destination Branding Success

Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.

Promoting Destination Turkey in Israel: Lessons Learned

Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.

Annette Pritchard on Tourism, Media Representations of Places and Destination Branding

Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.

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