Destination Branding
Destination Branding: Destination Marketing Organizations (DMO) previously referred to destination branding as the promotion and marketing of their place to a specific audience of business or leisure travellers. In recent years, both the media landscape and consumer expectations have changed dramatically, forcing destination marketers and managers to rethink their strategy. The following articles offer expert insights, examples and advice on destination branding as a strategy that goes way above and beyond catchy advertising, slogans and logos.
Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations
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While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.
5 Reasons Why Advertising Is Not Enough for Destination Branding Success
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Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
Promoting Destination Turkey in Israel: Lessons Learned
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Daniel Zimet in this guest post illustrates how hosting cultural events helped his agency to accomplish the challenging task of promoting Destination Turkey to an Israeli audience, how politics put the branding and marketing success in jeopardy, and the two key lessons he has learned.
Annette Pritchard on Tourism, Media Representations of Places and Destination Branding
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Annette Pritchard, Professor of Tourism at Cardiff Metropolitan University and Director of the Welsh Centre for Tourism Research, reflects on tourism, destination branding and how film and media coverage impact place reputation.
Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities
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Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
The Evolution of Destination Branding: Implications for Tourism Managers
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Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.