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England

Nigel Morgan on Destination Brands, Brexit, Wales and Sporting Events

Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.

Place Branding Case Study: Developing a Brand Strategy for London Bridge, UK

Case study on the brand development for the London Bridge neighborhood, by place branding strategy consultant Malcolm Allan and Place Marketing Manager Donald Campbell.

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