Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region - the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
Shalini Bisani discusses the state of Northamptonshire, image and identity, and why the county needs a strategic approach to regional brand development and destination management.
Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Nigel Morgan in this interview shares his thoughts on destination brands, the United Kingdom, Wales and the importance of sporting events for places and their brands.
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