- Introducing: World's Best in Place Branding -spot_img

Europe

Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.

Interviews

Mihalis Kavaratzis on How to Succeed in Place Marketing

TPBO -
Professor Mihalis Kavaratzis discusses the future of place marketing and why we need to rethink place branding.
Expert Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

TPBO -
Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Interviews

Magdalena Florek on City Branding and Destination Marketing

TPBO -
Magdalena Florek, co-founder of the European Best Place Marketing Institute in Poland, discusses city branding, destination brands and country reputation.
Interviews

Maria Cristina Paganoni on City Branding and New Media

TPBO -
Researcher and academic Maria Cristina Paganoni on how new media is used in city branding, with examples from the UK and Italy.
Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Interviews

Robert Govers on Place Branding Theory and Practice

TPBO -
Learn about the past and future of place branding theory and practice in this interview with city, country reputation scholar and advisor Robert Govers.
1...272829Page 28 of 29
NEW: Story Competition!spot_img

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon