Europe
Europe as region and continent is by far the most active with regard to place branding. Learn about latest research insights, analysis and trends linked to the image, reputation and branding of Europe: the development, management and brand positioning of the European continent and Europe as region.
Madrid – City Performance, Brand Strength and Reputation
Explore our summary of rankings on how Madrid performs in terms of economic performance, city brand strength, livability and reputation.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Helsinki – City Performance, Brand Strength and Reputation
Discover how Helsinki performs in economic competitiveness, sustainability, city brand strength and reputation according to leading rankings.
Budapest – City Performance, Brand Strength and Reputation
How does Budapest perform in terms of economic competitiveness, livability, urban sustainability and city brand strength? Find out in this snapshot of global rankings and indices on the capital of Hungary.
Düsseldorf – City Performance, Brand Strength and Reputation
Explore Düsseldorf's attractiveness for investors, talent and locals, according to rankings and indices: its brand strength and reputation.