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Great Britain

Great Britain: Country brand insights and thoughts on the Great Britain nation brand, Great Britain’s country branding, reputation and positioning as country-of-origin.

Interviews

John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad

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John Pearce, CEO of Made in Britain (MiB), in this interview illustrates how the non-profit organization is supporting British manufacturers abroad, how it is funded and the challenges Great Britain faces at the moment.
Conferences

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Interviews

Conrad Bird on the GREAT Britain Country Branding Campaign

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Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
Interviews

Cecilia Pasquinelli on Urban Competitiveness and Culture

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Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Uncategorized

Brexit And Its Implications: View From India

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Implications of Brexit on India and its relations with the UK is the focus of this article by nation brand and country-of-origin expert Aparna Sharma.
Uncategorized

BREXIT: Consequences for UK Country Image, Nation Brand and Europe

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Brexit and its consequences: World's leading experts in country image and nation brands on what Brexit means for the United Kingdom and Europe.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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