Israel

Israel: country brand insights and thoughts on the Israeli nation brand, Israel’s country branding, reputation and positioning as country-of-origin.

Interviews

Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect

TPBO -
Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Interviews

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

TPBO -
Hila Oren, Founder and CEO of Tel Aviv Global, on city branding strategies and Tel Aviv's brand positioning as a global city of innovation.
12Page 2 of 2

Latest:

  • NEWSLETTER SIGN UP

ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

Quick Links

Copyright © 2024 TPBO. All rights reserved. Designed and developed by Aatoon. Made with Love in Switzerland.