Italy
Italy: country brand insights and thoughts on the Italian nation brand, Italy’s country branding, reputation and positioning as country-of-origin.
Milan – City Performance, Brand Strength and Reputation
TPBO -
Explore Milan: its economic performance, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Rome – City Performance, Brand Strength and Reputation
TPBO -
Explore how Rome performs in economic competitiveness, city brand strength, livability and reputation, according to leading rankings and indices.
Italy – Country Performance, Brand Strength and Reputation
TPBO -
Explore Italy's economic performance, its sustainability, country brand strength, soft power and reputation, according to leading rankings.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
TPBO -
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Cecilia Pasquinelli on Urban Competitiveness and Culture
TPBO -
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
TPBO -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.