megacities

How place branding can help make megacities more liveable and enjoyable: insights, thoughts and examples:

Insights & Advice

Mercer Cost of Living Ranking 2024: Key Insights and Trends

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Explore key insights from Mercer’s Cost of Living Ranking 2024. Discover which are the most expensive cities to live right now.
Interviews

Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences

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Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
Interviews

David Adam on City Branding, Urban Management and Better Cities

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David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Insights & Advice

Megacities, Mega Unlivable? Call For Place Branding

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Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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