Melbourne

Melbourne: Learn about latest city brand insights and thoughts on the place branding of Melbourne, its reputation as city to live and study, and its positioning as popular city destination in Australia.

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Christopher Hire on Cities, Innovation and City Branding

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Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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