Place Branding Expert Panel
Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.
4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Which Are the Most Innovative Destination Marketing Campaigns?
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
Which Are the Main Challenges Threatening Place Branding Success?
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
How to Maintain the Successful Brand of a City, Region or Country?
How to maintain a city, region or country brand, keep it alive? Our place branding expert panel shares five keys to success for sustainable place brand management.
Overtourism: How Does it Affect Destination Reputation and Competitiveness?
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how strategic place branding (including place making), together with innovative destination marketing strategies can help.
Place Branding Expert Panel
Leading place brand professionals around the world answer questions linked to the brand development and management of cities, regions, countries and destinations.