Place Branding Expert Panel

Explore expert opinions from top place branding professionals as they answer the most relevant questions about the branding and reputation of cities, regions, and countries.

Insights & Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Insights & Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Insights & Advice

How Cities, Regions and Countries Measure the Success of Place Branding Initiatives and Place Marketing Campaigns

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Examples of how cities, regions and countries are measuring the success and effectiveness of place branding initiatives and place marketing campaigns.
Insights & Advice

Measuring Place Branding Success: Challenges

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Knowing what a place branding programme or a place marketing campaign has accomplished is important to determine its effectiveness. Depending on the objectives at...
Insights & Advice

Place Branding Accountability: Why and How to Measure Success

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Measuring the success of place branding and place marketing initiatives is no easy task. We asked our international panel of experts what success entails, and how to keep track of it.
Insights & Advice

Why Invest in Place Branding – How Useful Is It?

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Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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