Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Doug Lansky on Competitive and Sustainable Destinations
TPBO -
Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
Todd Mayfield on Branded Wayfinding for Destinations
TPBO -
Todd Mayfield, Principal and Group Creative Director of Axia Creative, talks about the key attributes, the challenges and trends in destination and city branding.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
TPBO -
Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Christopher Hire on Cities, Innovation and City Branding
TPBO -
Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
Nancy Snow on Japan, Nation Brands and Public Diplomacy
TPBO -
Public diplomacy expert Nancy Snow shares her thoughts on Japan, nation branding in Asia and the role of storytelling in brand positioning.
Marcus Osborne on Country Brands and Nation Branding in Asia
TPBO -
Marcus Osborne, brand consultant based in Kuala Lumpur, Malaysia, in this interview discusses nation branding challenges in Asia, Brand Malaysia and the power of the country-of-origin effect.