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Place Brand Image

Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.

City Reputation: Insights, Benchmarking and Strategies

City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.

Country Reputation: Insights, Benchmarking, Strategies

Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.

Bridging Perception Gaps: How to Overcome Place Image Challenges

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

Brand Barcelona: New Book on Creating a City Identity

Barcelona as brand and the creation of its identity as community - the focus of a new book by Chelo Morillo, a marketing and...
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