place brand perception | The Place Brand Observer

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201924 July 2019 The Editorial Team city image, country image, image management, panel, place brand perception

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

Place Brand Image Place Marketing

Tourism Sentiment Index by Destination Think! Interview with Rodney Payne

11 December 201822 May 2019 The Editorial Team destination marketing, destination rankings, place brand perception, premium access, ranking, reputation, social media, travel and tourism

The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

Place Brand Image Research Insights

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

27 October 201729 November 2017 The Editorial Team Argentina, Brazil, Colombia, Costa Rica, country brands, country image, country rankings, Cuba, Latin America, place brand perception, ranking, reputation, Uruguay, USA

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

Interviews

Interview with Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201720 December 2017 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

Interviews Nation Branding

Interview with Hume Johnson on Brand Jamaica and Nation Branding in the Americas

22 June 201720 May 2018 The Editorial Team country brands, country image, Jamaica, nations, place brand perception, place brand researchers, premium access

Hume Johnson in this interview discusses Brand Jamaica, nation branding challenges and destination branding in the Americas.

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