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place brand perception

Learn about latest place brand perception insights, studies and rankings of cities, regions, countries, nations and destinations.

Expert Advice 

Place Rankings and Perception Surveys: How Credible, How Useful?

10 March 202014 April 2020 The Editorial Team city brand, country rankings, place brand perception, Place Branding, premium access, ranking, reputation

How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.

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How to overcome place image challenges, perception gaps
Expert Advice How-To Guides 

Bridging Perception Gaps: How to Overcome Place Image Challenges

23 July 201916 October 2019 The Editorial Team city image, country image, image management, panel, Place Brand Image, place brand perception, Place Branding, premium access

How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.

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Tourism Sentiment Index 2018 by Destination Think

Rodney Payne on Tourism Sentiment Index by Destination Think

11 December 201810 May 2020 The Editorial Team destination marketing, destination rankings, Place Brand Image, place brand perception, Place Marketing, premium access, ranking, reputation, social media, travel and tourism

The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

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Country Brand Report Latin America 2017
Research Insights 

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

27 October 201729 November 2017 The Editorial Team Argentina, Brazil, Colombia, Costa Rica, country brands, country image, country rankings, Cuba, Latin America, Place Brand Image, place brand perception, ranking, reputation, Uruguay, USA

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

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Eli Avraham
Interviews 

Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201710 May 2020 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.

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Just published

  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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