place brand perception – The Place Brand Observer

Tourism Sentiment Index by Destination Think! Interview with Rodney Payne

11 December 201822 May 2019 The Editorial Team destination marketing, destination rankings, place brand perception, premium access, ranking, reputation, social media, travel and tourism

The Tourism Sentiment Index explained – Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

Place Brand Image Research Insights

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

27 October 201729 November 2017 The Editorial Team Argentina, Brazil, Colombia, Costa Rica, country brands, country image, country rankings, Cuba, Latin America, place brand perception, ranking, reputation, Uruguay, USA

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

Interviews

Interview with Eli Avraham on Place Image and Media Coverage of Cities and Countries

20 July 201720 December 2017 The Editorial Team city image, country image, Israel, Middle East, place brand perception, place brand researchers

Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.