Place Brand Academics
Discover insights from leading academics in place branding through our collection of interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Ari-Veikko Anttiroiko on City Branding as Strategic Management Tool for Local Governments
Finnish researcher and academic Ari-Veikko Anttiroiko in this interview discusses his most recent book "The Political Economy of City Branding" (Routledge).