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Place Brand Researchers

Discover insights from leading academics in place branding through our interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.

Interviews

Nadia Kaneva on Nation Branding Research and Approaches

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Nadia Kaneva of University of Denver shares her thoughts on nation branding research and practice and has tips for graduates in strategic communication and international relations.
Interviews

Eugene D. Jaffe on Israel, Country Image and the Country-of-Origin Effect

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Eugene D. Jaffe, Professor at the Ruppin Academic Center, discusses country image, the case of Israel and the power of the country-of-origin effect.
Interviews

Nicolas Papadopoulos on Country Image Research and Nation Branding Trends

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Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.
Interviews

Can Seng Ooi on Place Branding, Culture and Sustainability

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Can Seng Ooi in this interview discusses place branding in Denmark and Singapore, and the links between city branding, culture and sustainability.
Interviews

Jordi de San Eugenio Vela on Barcelona, City Branding and Public Diplomacy in Catalonia, Spain

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Jordi de San Eugenio Vela of Universitat de Vic - University of Central Catalonia in this interview discusses city and nation branding, using the examples of Barcelona, Catalonia and Spain.
Interviews

Martin Boisen on City Branding, Marketing and Place Management

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Martin Boisen reflects on his career as city branding scholar and advisor and shares his thoughts on the evolving field of place branding and marketing.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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