Place Branding

Irina Tolstousov on Shaping the Moldova Country Brand

Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.

Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital

Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.

Global Soft Power Ranking 2025 and Insights from the Summit

Find out which countries lead in the 2025 Global Soft Power ranking by Brand Finance, plus insights on place branding from the summit.

Aoife O’Shaughnessy on Limerick’s Transformation and City Branding Strategy

Aoife O’Shaughnessy discusses Limerick’s recognition as a finalist in the 2025 Place Brand Impact Story Awards, and the city’s evolving brand strategy.

Limerick

A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.

Camilla Zedendahl on Royal Djurgården’s Sustainable Place Branding Journey

Camilla Zedendahl, CEO of the Royal Djurgården Society, discusses winning the 2025 Place Brand Impact Story Awards, how collaboration drives sustainable place branding, and what’s next for Djurgården.

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