Place Branding Journal
World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.
Public Diplomacy, Social Media, and Place Branding in the Global South: Latest Research
Discover latest research on public diplomacy, nation branding, social media, and place branding from the Global South.
Research Update on Cultural Heritage, Soft Power, and Digital Diplomacy
Summary of latest research on enhancing city brand equity, refining soft power measurement, and employing digital diplomacy effectively.
Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research
Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
Recent Research on Place Branding and Public Diplomacy
In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
Ioulia Elmatzoglou shares her research insights into how nation branding practice is changing, and how it is used to support the image and brand of the European Union.
Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.