Place Branding
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
My Reflections on the 4th International Place Branding Conference in Greece, November 2019
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country Branding Success Story
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Luca Petruzzellis on Sensory Branding and the Role of Psychology
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.
Why Simon Anholt is Both Right and Wrong About Place Branding: Reflections on City Nation Place Forum 2019
Key takeaways from the 5th City Nation Place Global Forum in London, November 2019. Natasha Grand reflects on how the practice of place branding has changed over the years, and where the field is headed in the years to come.