Place Branding

Insights & Advice

AI in Place Branding: Opportunities for Destination Marketing and Economic Development

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Explore how AI transforms place branding, enhancing destination marketing, tourism and economic development.

Stuart Speirs: Leading Silver Lining Strategy

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Explore Stu Speirs' expertise in event strategy and place branding. Learn about Silver Lining Strategy, shaping impactful community events.
Insights & Advice

How to Align Place Branding with Sustainable Development Goals

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Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.
Insights & Advice

How to Navigate Ethical Pitfalls in Place Branding

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Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.

Robert Govers: Scholar, Advisor, Speaker

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Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Insights & Advice

Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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