Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.
We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.
31 innovative destination marketing campaigns and place branding strategies from around the world to serve you as inspiration in 2018: examples of best practice recommended by our virtual expert panel.
NEOM as the tale of two archetypes: Gunter Soydanbay in this essay examines the vision of the planned mega city in Saudi Arabia by means of its underlying archetypes: arcadia and utopia.
Which challenges do place brand management teams frequently face? Place branding expert panel identifies four issues likely to threaten place brand success.
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