Place Branding
How the Town of Shrewsbury (Re)Discovered Charles Darwin as City Branding Opportunity
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Guest post by Aleks Vladimirov on how Shrewsbury in England (re)discovered Charles Darwin as city branding opportunity, and how it uses its credentials as birthplace of Darwin to bring new life to the town.
Branding AINNIA: A Fairy-Tale Place That Never Came True
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Jeremy Hildreth shares the story of AINNIA, a never realized fairy-tale place in the United Arab Emirates for which he developed the place branding strategy.
How to Integrate Placemaking and Branding Through Experience Masterplanning
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How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Why Placemaking and Place Branding Should Work Hand in Hand – Through Experience Masterplanning
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Closer collaboration between placemaking and place branding is the argument presented in this guest post by Malcolm Allan, Jeannette Hanna and Roger Hobkinson, who introduce us to the concept of Experience Masterplanning.
How to Measure Place Branding Impact Through Rankings and Indices
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Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
2017 Place Branding Trends, Priorities & Business Opportunities: Survey Findings
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Conclusions from Place Brander Survey 2017: Place branding trends, priorities, challenges and opportunities.