Place Branding

How to Measure Place Branding Impact Through Rankings and Indices

Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.

2017 Place Branding Trends, Priorities & Business Opportunities: Survey Findings

Conclusions from Place Brander Survey 2017: Place branding trends, priorities, challenges and opportunities.

The Evolution of Destination Branding: Implications for Tourism Managers

Learn about the evolution of destination branding and the implications for tourism managers in this short interview with Marta Almeyda of Puerto Rico.

Current State of Place Branding Practice in Asia

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

Current State of Brand Africa: Place Branding Challenges and Opportunities

Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa's place branding challenges and opportunities.

Current State of Place Branding Practice in Europe

Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.

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