Place Branding
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
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Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
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Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
How to Brand a City Region: Example ONLYLYON, France
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City branding case study - example Lyon, France. Learn about city brand development and management by ONLYLYON: its mission, approach, challenges and successes.
We Asked, You Answered: Practitioner View on Place Branding Research
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Results from our 2016 Place Brand Practitioner survey on the current state of place branding research are in. Here's what practitioners had to say.
Public-Private Spaces: How Cafés Could Inspire Place Branding
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Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
7 Tips on How to Make a Career in Place Branding: Leading Professionals Give Advice
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Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.