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Place Branding

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.

5 Place Branding Principles for Successful Brand Development and Management

Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.

Storytelling Tips for Place Branding Professionals

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

Megacities, Mega Unlivable? Call For Place Branding

Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.

Brands, Trust and the Transparency Revolution

Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.

Place Branders, Don’t Mess With The People’s Brand!

What does place branding look like from a designer's perspective? David F Coates makes a compelling case for civic engagement in branding.
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