Place Marketing
Place Marketing: Useful information, expert insights and examples for professionals in charge of marketing their city, region, destination, country or nation.
Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends
TPBO -
Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.
Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
TPBO -
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Ronald Theodore on Destination Grenada and Investment Attraction Strategies
TPBO -
Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Mikael Andéhn on the Meaning of Place, Capitalism and the Potential Limitations of Place Branding
TPBO -
Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
TPBO -
Begüm Tatari in this interview shares her experience of helping the Turkish city of Izmir with its city branding strategy and implementing its city marketing, especially the bid to be host city of the EXPO 2020.
Place Marketing: What It Is and How It Works
TPBO -
Place marketing - the umbrella term for the marketing of cities, regions, destinations and countries: how is it done? Which are the challenges, and trends place marketers need to know about? Answers to those and similar questions here.