reputation

Climate Emergency: How Place Branding Strategies Can Help to Address It

How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.

City Reputation: Insights, Benchmarking and Strategies

City reputation: how does a city gain a favorable reputation? And what can urban leaders do to overcome a negative image or reputation? Which cities have the strongest reputation? Answers to those and similar questions here.

Country Reputation: Insights, Benchmarking, Strategies

Country reputation: how does a country gain a favorable reputation? And what can country leaders do to overcome a negative image or reputation? Which countries have the strongest reputation? Answers here.

Rodney Payne on Tourism Sentiment Index by Destination Think

The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

Sustainability Performance: How Important For Destination Reputation?

How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.

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