Russia
Irina Shafranskaya on City Happiness and Place Branding in Russia
TPBO -
Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.
Natasha Grand on Creating Place Identity
TPBO -
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.