Russia

Irina Shafranskaya on City Happiness and Place Branding in Russia

Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.

Natasha Grand on Creating Place Identity

Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.

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