- Introducing: World's Best in Place Branding -
Major Sporting Events and Place Reputation: Why did Brazil Miss the Shot?
TPBO -
Major sporting events and the reputation of Brazil are the topic of this guest post by Professor Marco Ocke, Researcher and Advisor in Place Marketing at the School of Business and Economics, University of Sao Paulo.
Gustavo Koniszczer on Country Branding in Latin America
TPBO -
Country branding expert Gustavo Koniszczer of FutureBrand reflects on country brands in Latin America: place brand development, trends and challenges.
Raquel Goulart Sztejnberg on Destination Branding and Place Brands in Brazil
TPBO -
Interview with place brand strategy consultant Raquel Goulart Sztejnberg on place branding, Rio de Janeiro, Brand Brazil and branding in South America.
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