South Korea

Seoul – City Performance, Brand Strength and Reputation

Explore Seoul's economic performance and sustainability, its livability, city brand strength and reputation, according to leading rankings.

South Korea – Country Performance, Brand Strength and Reputation

Explore South Korea’s country performance, its economic competitiveness, sustainability, nation brand strength and reputation, according to international rankings and indices.

Current State of Place Branding Practice in Asia

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

Latest: