South Korea

South Korea Country Performance, Brand Strength and Reputation

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

SSAM Company

SSAM Company, the consulting business of Chang-Sik SEOL in Seoul, Republic of Korea, specializes in city branding, perception and reputation of cities, relationships among stakeholders in city development, and operational strategies of destination marketing organization.

Seoul City Performance, Brand Strength and Reputation

Seoul's city brand strength, urban performance and reputation, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Current State of Place Branding Practice in Asia

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

Keith Dinnie, Place Branding Scholar and Advisor

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.
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