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South Korea

Country Profiles

South Korea Country Performance, Brand Strength and Reputation

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South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

SSAM Company

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SSAM Company, the consulting business of Chang-Sik SEOL in Seoul, Republic of Korea, specializes in city branding, perception and reputation of cities, relationships among stakeholders in city development, and operational strategies of destination marketing organization.
City Profiles

Seoul City Performance, Brand Strength and Reputation

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Seoul's city brand strength, urban performance and reputation, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Observations

Current State of Place Branding Practice in Asia

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Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.
Interviews

Keith Dinnie, Place Branding Scholar and Advisor

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Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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