South Korea | The Place Brand Observer

SSAM Company

SSAM Company, the consulting business of Chang-Sik SEOL in Seoul, Republic of Korea, specializes in city branding, perception and reputation of cities, relationships among stakeholders in city development, and operational strategies of destination marketing organization.

City Profiles

Seoul City Performance, Brand Strength and Reputation

31 July 20183 February 2020 The Editorial Team Asia, city brand, city image, livability, reputation, South Korea, sustainability

Seoul’s city brand strength, urban performance and reputation, according to studies measuring livability, economic competitiveness, creativity and sustainability.

Place Branding

Current State of Place Branding Practice in Asia

31 March 201710 December 2017 The Editorial Team Asia, China, country of origin, Dubai, India, Indonesia, Japan, Singapore, South Korea

Learn about the current state of place branding in Asia in the eyes of leading place brand developers, managers, researchers and place branding advisors.

City Branding Interviews

Keith Dinnie, Place Branding Scholar and Advisor

3 September 201510 May 2020 The Editorial Team consultancy, Japan, place brand consultants, place brand researchers, premium access, South Africa, South Korea, Sweden

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.