Seoul City Performance, Brand Strength and Reputation

Seoul, the capital of South Korea, is a metropolis where the modern, high-tech and pop culture blend with the traditional street markets, Buddhist temples and palaces. As the business and financial hub of the country, it is also an up-and-coming global cultural capital. But how is Seoul performing in terms of reputation and influence, business attractiveness and sustainability?

Let's take a closer look at:

  • Seoul’s reputation and performance as a city brand
  • The global influence and economic performance of Seoul
  • Seoul’s position in indices of environmental sustainability
  • Seoul as a hub for creativity and innovation
  • How attractive for digital nomads?

With thanks to our friends and knowledge partners Bloom Consulting, 2thinknow and Resonance Consulting for supporting our city profiles by contributing latest research insights and benchmarking data.


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The Editorial Team

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