sustainable tourism

According to the UN World Tourism Organization, sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing their needs of visitors, the industry, the environment and host communities.”

Tourism sustainability has become a key issue for the reputation and competitiveness of cities and destinations, and as such has been on our radar for quite a while. Below our latest insights and stories linked to the topic.

If interested in the the sustainable development and management of tourism, we recommend you the Sustainability Leaders Project. Apart from more than 250 interviews with leading sustainable tourism professionals (academics and practitioners), it offers snapshots of expert views on topics such as what sustainable tourism means (and definition), how to get started with sustainability and how to make a career in ‘sustainable tourism’.

Insights & Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

TPBO -
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Insights & Advice

Strengthening Destination Sustainability Post COVID-19: How to Best Resume Tourism?

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What can destination marketers and managers do to encourage tourism sustainability post the coronavirus pandemic? Find out from our global panel of specialists.
Destination Profiles

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Insights & Advice

Destination Sustainability: What DMOs Can Do to Make Their City or Region More Sustainable

Florian Kaefer -
What Destination Marketing and Management Organizations (DMOs) can do right away to make their destination more sustainable - useful advice from the panel of sustainable tourism specialists, which we convene together with the Sustainability Leaders Project.
Country Showcases

Slovenia: A Model for Sustainable Tourism

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Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Interviews

José Koechlin von Stein of Inkaterra Hotels on Tourism, Conservation and Community Development in Peru

Florian Kaefer -
José Koechlin von Stein in this interview introdudes us to the philosophy behind his multi-award winning, Inkaterra hotels in Peru and explains how they support local communities, the conservation of the country's spectacular biodiversity, and its economic development as destination.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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