Sustainable Tourism
Sustainable tourism has become essential for the long-term success, reputation, and resilience of destinations. This page features our latest insights on how cities, regions, and countries approach tourism development and destination management with sustainability in mind — from strategy and leadership to branding and visitor experience.
If you’re interested in meeting the changemakers driving sustainable tourism around the world, we recommend visiting the Sustainability Leaders Project. It features 250+ interviews with thought leaders and practitioners advancing more responsible forms of tourism.
How to Measure Return on Investment of Sustainability in Destinations
Irene Lane explains how to measure the return on investment (ROI) and economic value of sustainable tourism, using Ireland as destination example.
Destination Check: Current State of Tourism Sustainability in Canada
Current state of tourism sustainability in Canada, according to leading sustainable tourism professionals: destination check.
Destination Check: Current State of Tourism Sustainability in Greece
Dr. Ioannis Pappas reflects on the current state of tourism sustainability in Greece. He finds many good initiatives on a grassroots level but calls for more political commitment and management strategies at a country and destination level.
7 Golden Rules for Marketing Sustainable Destinations
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.