Sustainable Tourism
Sustainable tourism has become essential for the long-term success, reputation, and resilience of destinations. This page features our latest insights on how cities, regions, and countries approach tourism development and destination management with sustainability in mind — from strategy and leadership to branding and visitor experience.
If you’re interested in meeting the changemakers driving sustainable tourism around the world, we recommend visiting the Sustainability Leaders Project. It features 250+ interviews with thought leaders and practitioners advancing more responsible forms of tourism.
7 Golden Rules for Marketing Sustainable Destinations
Jeremy Smith shares seven golden rules for marketing sustainable destinations - essential advice on how to communicate sustainability in travel and tourism.
City Destinations, Sustainability, Competitiveness – Recap Tourism Eco Forum Barcelona
Florian Kaefer summarizes key discussion points from the 2016 Tourism Eco Forum in Barcelona on city destinations, sustainability and competitiveness.
José Fernández-Cavia on Digital Media, Place Brand and Destination Branding
José Fernández-Cavia, Head of the Department of Communication at Pompeu Fabra University in Barcelona, discusses digital media and destination branding research.
Heather Skinner on Responsible Tourism, Corfu and Place Branding
Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
Doug Lansky on Competitive and Sustainable Destinations
Doug Lansky - a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin - the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book "Travel, the Guide", this interview is an eye opener for those in charge of managing and marketing destinations.
Destination Check: Current State of Tourism Sustainability in Costa Rica
Glenn Jampol shares his thoughts on the current state of tourism sustainability in Costa Rica, a leading destination for ecotourism and responsible tourism experiences.