travel and tourism

Interviews

David Downs on the Next Chapter of the New Zealand Story

TPBO -
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Insights & Advice

Place Branding 2022: Key Priorities and Trends to Watch

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Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

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Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Place Branding Examples

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

TPBO -
AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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