Travel and Tourism
This page brings together our latest insights on travel and tourism from a place branding perspective. Discover how cities, regions, and countries position themselves as attractive destinations for visitors — through storytelling, experience design, sustainability, and strategic promotion.
Explore interviews, showcases, and rankings that highlight what makes destinations stand out in a competitive global tourism landscape.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Sustainability Awards: How Useful for Destination Branding?
Do sustainability competitions add real value to a destination and its branding? Find out from our panel of sustainability and destination specialists.
David Downs on the Next Chapter of the New Zealand Story
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Place Branding 2022: Key Priorities and Trends to Watch
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.