Place brand insights, strategies, stories and examples
Uruguay’s sustainability innovation potential is the main focus of our conversation with Giselle Della Mea. It is the last of our series of interviews with some of the country’s leading brand managers, film producers, policy makers, investors and entrepreneurs.
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Benjamín Liberoff, Uruguay’s Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
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Uruguay’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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Serial entrepreneur Martín Larre in this interview tells us why he moved to Montevideo, Uruguay, and how his experience has been so far in the country. He also shares his view on what makes Uruguay a good place for investors and tech start-ups.
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Pablo Brenner in this interview discusses the benefits of choosing Uruguay as place for IT start-ups and tells us how the annual networking event PuntaTech Meetup in Punta del Este has grown from a small gathering of friends to a flagship event attended by more than 1000 professionals across the region.
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