Tokyo City Performance, Brand Image and Reputation

Tokyo, together with the Greater Tokyo Area, is the most populous metropolitan area in the world with 39 million residents. A capital city since 1869, Tokyo has extensive economic, political and social power in the Asian region. But how is the Japanese metropolis performing in global rankings that measure the competitiveness of cities in terms of reputation and influence, business attractiveness and sustainability?

Let’s explore deeper how Tokyo positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at:

  • Tokyo’s competitiveness and financial performance
  • Tokyo’s brand strength and global attractiveness
  • Livability: Tokyo’s appeal for digital nomads and locals

Tokyo’s competitiveness and financial performance

How attractive is Tokyo as a place to work and do business? 

The Global Financial Centres Index 34 ranks Tokyo 20th, jumping one position from the previous ranking. It is currently sitting between Amsterdam (19th) and Dubai (21st). The city holds a strong standing in the following areas of competitiveness: Human Capital (13th), and Reputational & General (13th).  It also performs very well in the following industry sectors:  Government & Regulatory (6th), and Trading (12th). Tokyo holds the seventh place in the Asia-Pacific region, sitting in between Beijing and Sydney.

According to 2thinknow’s Innovation Cities Index 2022-2023 Tokyo maintains the 1st position.

Tokyo’s brand strength and global attractiveness 

Which subfactors hurt and help the brand of Tokyo

Resonance’s 2023 World’s Best Cities Report ranks Tokyo 4th, scoring the following in the Place Power Score subfactors: 11th in Prosperity, 4th in Lovability, and 3rd in Livability. It also ranks first for the following Place Power Highlights: restaurants and shopping. It currently sits in between New York City (3rd) and Singapore (5th).

Kearney’s 2023 Global Cities Report continues to rank Tokyo in 4th. Tokyo ranks 23rd for the Global Cities Outlook, a jump of 2 positions from the previous ranking.

The comprehensive ranking of the Global Power City Index ranks Tokyo 3rd. In terms of function-specific rankings, the city ranks 10th in terms of Economy, 4th in R&D, 5th in Cultural Interaction, 3rd in Livability, 16th in Environment, and 8th in Accessibility. Tokyo ranks 22nd in the Variety of Workplace Positions, 12th Winners of Prizes in Science and Technology, 30th for Nightlife Options, 4th for Number of Retail Shops, 40th for Urban Greenery, and 37th for Average Speed. Lastly, Tokyo positioned 17th in the Highly-skilled Workers, 12th in the Corporate Executive, 5th in the Resident, and 2nd in the Tourism categories.

According to Brand Finance’s City Index 2023, Tokyo ranks 7th in the global ranking with a score of 77/100, sitting in between Singapore (6th) and San Francisco (8th).

Livability: Tokyo’s appeal for digital nomads and locals

Which aspects of Tokyo’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places Tokyo 50th, sitting between Aberdden (49th) and Edinburgh (51st). The Mercer Cost of Living Ranking ranks Tokyo 19th, a drop of ten positions from the previous ranking. It now sits between Dubai (18th) and Shenszen (19th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment.

According to the Best Urban Cities for Digital Nomads ranking by Spot a Home, Tokyo ranks 53rd out of 56 global cities. It currently sits between Dubai (52nd) and New York (54th).

The Arcadis Sustainability City Index 2022 ranks Tokyo 3rd overall, sitting in between Stockholm (2nd) and Copenhagen (4th). Tokyo’s pillar rankings are the following: Planet 7th, People 7th, Profit 20th. Its strengths are: transport, connectivity, and green finance. While, employment and affordability are two areas that could be improved.

Lastly, Tokyo is home to a couple of the best universities in the world. According to The Times Higher Education ranking, the University of Tokyo ranks 29th. The QS World University ranking positions the University of Tokyo in 28th place and Tokyo Institute of Technology in 91st place.

Last updated in January 2024. More city profiles here.

Enjoyed our summary of global rankings and indices on Tokyo’s economic performance, its sustainability, attractiveness for digital nomads, brand strength and reputation? Thanks for sharing!


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