Turkey Country Performance, Brand Image and Reputation

Turkey was, for a long time, one of the world’s leading countries in vacation tourism, attracting millions of visitors a year eager to discover the country’s fascinating history and beautiful beaches. Have recent years’ political instability and terror attacks had a negative influence on Turkey’s reputation and attractiveness? What do international rankings say about Turkey’s economic and environmental performance?

Let's take a closer look at:

  • The economic competitiveness and ease of doing business in Turkey;
  • Turkey's environmental and social sustainability;
  • State of democracy in Turkey and the country's soft power;
  • The performance of Turkey as nation brand;
  • Turkey as a Good Country.

Doing business in Turkey

How easy is it to start a business in Turkey?

World Bank’s 2017 Ease of Doing Business index, ranks Turkey as the 60th best country for doing business in terms of facilitating and promoting entrepreneurship. The country scores higher for protecting minority investors (20th), as well as for enforcing contracts (30th), but seems to have problems with resolving insolvency (139th).

During the last five years, Turkey has shown some improvement in its performance, as in 2012 it was ranked eleven positions lower, 71st.

In terms of competitiveness, Turkey’s performance isn’t great: ranking 53rd in WEF’s Global Competitiveness 2017-18 index. Here, its strongest pillar is market size (14th out of 137), although the efficiency of the labor market itself scores rather low (127th).

For reference, in 2008 the country was positioned 63rd in the ranking, whereas in 2012 it was ranked a remarkable twenty positions higher, 43rd.

Turkey’s environmental performance

How well is Turkey doing in terms of environmental and social sustainability?

Turkey is in the lower half of the Environmental Performance Index’ 2018 ranking, positioned 108th. This is nine positions lower than in the previous 2017 ranking. While other specific data is not available, Turkey is in the very end of the list in the dimension of biodiversity and habitat (172nd out of 180). According to the study, the country is currently in the midst of a conservation crisis, with only a small part of its biodiversity-rich land area and marine environment protected.

In the 2016 Happy Planet Index Turkey ranked 68th among 140 countries. Its strongest pillar is life expectancy (an average of 74.7 years), which positions it as 53rd in this ranking. Turkey's weakest pillar is its ecological footprint (87th).

OECD’s Better Life Index 2017 points out that Turkey has made considerable progress in improving the quality of life of its citizens over the last two decades. However, in comparison to the 48 OECD countries, the country only performs well in a few measures of well-being.

Turkey ranks above average in civic engagement, demonstrated through very high rates of voter turnout. On the other hand, it scores below average in all the other indicators of the ranking, that go from income and wealth to health status and environmental quality.

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The Editorial Team

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