Interview: José Filipe Torres of Bloom Consulting on Digital Country Brands

Country and place branding consultant José Filipe Torres has collected research for and provided consulting services to countries, cities and regions throughout the world. He has advised the OECD and his company, Bloom Consulting, is a data partner with the World Economic Forum. In this detail-rich interview, Jose shares his thoughts on the field, as well as details surrounding the important role digital plays in the future of place branding.

Read more

Interview: Julian Stubbs on the City Branding of Stockholm as The Capital of Scandinavia

It doesn’t happen often that initiatives aimed at the brand positioning or marketing of cities, regions or countries survive not one or two different political administrations, but three and counting. ‘Stockholm, The Capital of Scandinavia’ is such a rare case. In this interview, Julian Stubbs tells us why this city brand initiative has become so successful, where Stockholm can do better and why we are entering a golden age of place branding.

Read more