According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.
In this interview with Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, we discuss the evolution of destination marketing, DMOs and the importance of place branding.
Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa’s place branding challenges and opportunities.
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.