Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
In this interview Oliver Zöllner, professor at Stuttgart Media University in southwest Germany, offers a down to earth, slightly critical view on place branding.
What is public diplomacy? Here’s a brief introduction to the fascinating world of public diplomacy – theory, concept, definition and key resources.
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.