How transparency impacts place attractiveness is the topic of this research insight into Brand Switzerland, by Renaud Vuignier and Vincent Mabillard of IDHEAP, the Swiss Graduate School of Public Administration at the University of Lausanne.
Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Interview with Diane Edwards on Brand Jamaica, Country Branding and Investment Attraction Strategies
Interview: Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Tips & Advice:
Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).