Interview: José Filipe Torres of Bloom Consulting on Digital Country Brands

Country and place branding consultant José Filipe Torres has collected research for and provided consulting services to countries, cities and regions throughout the world. He has advised the OECD and his company, Bloom Consulting, is a data partner with the World Economic Forum. In this detail-rich interview, Jose shares his thoughts on the field, as well as details surrounding the important role digital plays in the future of place branding.

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