Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.
Geography Professor Gert-Jan Hospers, the Netherlands, discusses the challenges of marketing former industrial cities and using place branding to beat demographic shrinkage.
Interview with Annette Pritchard on Tourism, Media Representations of Places and Destination Branding
Here’s why relying on advertising alone won’t lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.