Aleks Vladimirov shares latest place branding research and reflects on the 4th Institute of Place Management conference which took place in Manchester, UK, in September 2017, with a focus on inclusive placemaking.
Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
How Overtourism Affects Destination Reputation and Competitiveness: Issues, Strategies and Solutions
Snapshot of expert views on how overtourism affects destination reputation and competitiveness, and how place branding and destination marketing strategies can help.
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).