How do social media affect the brand of a country, city or destination? Most of us use Twitter, Instagram, Facebook
Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
Who is who
Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
Interview with John Pearce on Provenance Marketing and How the Made in Britain Campaign Supports British Manufacturers Abroad
Place branding examples
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.