Interview: Caio Esteves on Place Branding in Brazil and Latin America

Caio Esteves in this interview introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation’s global exposure linked to the Soccer World Cup and the Olympic games.

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India: From Nation Branding to State Branding and Competitive Federalism

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.

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Interview: Doug Lansky on Role of DMOs as Stewards for Sustainable Destinations

Doug Lansky – a travel writer, speaker and performer whose keynotes on destination development and the future of DMOs are legendary. An avid traveler, Doug has made it a profession to look at both sides of the coin – the pristine landscapes and wildlife, and the cramped parking lot from where you are photographing them. Just like his book Travel, the Guide, this interview is an eye opener for those in charge of managing and marketing destinations.

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