Interview: Richard Florida on Creative Cities and Economic Development

City brands and the making, management and communication of a city’s strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. In this interview, Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.

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Interview: Caio Esteves on Place Branding in Brazil and Latin America

Caio Esteves in this interview introduces us to place branding in Brazil and explains how his MBA program integrates different disciplines and approaches. He also reveals which place branding examples in Latin America inspire his work and why the brand and reputation of Brazil has not been able to benefit as much as it could from the nation’s global exposure linked to the Soccer World Cup and the Olympic games.

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India: From Nation Branding to State Branding and Competitive Federalism

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.

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