In this in-depth interview, Dr. Heather Skinner discusses responsible tourism, place branding, her work with the Institute of Place Management and the Academy of Marketing, and the way ahead for Corfu in Greece.
The Editorial Team Comments Off on Interview with José Filipe Torres, Bloom Consulting
The Editorial Team Comments Off on Interview: Simon Anholt on the Good Country Index and the Global Vote
The Editorial Team Comments Off on Interview: Philip Kotler on Place Marketing and Branding
Florian Kaefer Comments Off on Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of ‘clean, green’ and ‘100% Pure’ New Zealand destination brand positioning.