Guest author Godfrey Baldacchino offers an appeal to consider adding islands to a privileged focus of place branding. After all, cities,
The Editorial Team Comments Off on Interview with José Filipe Torres, Bloom Consulting
The Editorial Team Comments Off on Interview: Simon Anholt on the Good Country Index and the Global Vote
The Editorial Team Comments Off on Interview: Philip Kotler on Place Marketing and Branding
Florian Kaefer Comments Off on Media Coverage of Clean, Green and 100% Pure New Zealand
Summary of research conducted for assessing place brand credibility in the case of ‘clean, green’ and ‘100% Pure’ New Zealand destination brand positioning.