Interview: Hjörtur Smárason on Place Branding, Brand Africa and Future Cities

One of the things we like most about interviewing world’s leading place branding professionals is that often their stories and experiences are truly breath-taking. Hjörtur Smárason is no exception, quite the contrary. Originally from Iceland, this globetrotter has recently made headlines for supporting Nepal after its earthquake (we met him at ITB Berlin last March just before his talk on Nepal).

His latest mission is to turn Africa’s image upside down by gearing attention towards the continent’s fast-growing, entrepreneurial cities, and at the same time helping those become more sustainable, smart and resilient.

Learn about:

  • Some of the challenges when it comes to place branding initiatives;
  • Which cities in Africa are currently leading in the areas of urban planning, innovation, and sustainability;
  • How the role of community participation is essential in place branding.

This article is part of our premium content, available to subscribers only. To subscribe, please click on the blue button below. Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.


The following two tabs change content below.
Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!

Continue reading for only $35/month (billed annually)

Continua leyendo por solo $35/mes (facturado anualmente)

The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!