One of the things we like most about interviewing world’s leading place branding professionals is that often their stories and experiences are truly breath-taking. Hjörtur Smárason is no exception, quite the contrary. Originally from Iceland, this globetrotter has recently made headlines for supporting Nepal after its earthquake (we met him at ITB Berlin last March just before his talk on Nepal).
His latest mission is to turn Africa’s image upside down by gearing attention towards the continent’s fast-growing, entrepreneurial cities, and at the same time helping those become more sustainable, smart and resilient.
- Some of the challenges when it comes to place branding initiatives;
- Which cities in Africa are currently leading in the areas of urban planning, innovation, and sustainability;
- How the role of community participation is essential in place branding.
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