Today’s interview is with Simon Anholt, one of the world’s leading thinkers and practitioners on ultra-widescale human engagement. His work over the last thirty years has focused on creating and leading new fields that measure, understand and influence attitudes, culture and activity at the global scale.
In 2014 he launched the Good Country, and the Good Country Index: the world’s first study of how much each country on earth contributes to the rest of humanity and to the planet. The Good Country was launched in June during Anholt’s TEDtalk which had one of the fastest growing viewing figures of all time. This started a global discussion about how countries and companies can balance their duty to their own people with their responsibility to the wider world. The Place Brand Observer caught up with Simon Anholt to learn about the second version of the Good Country Index, released last week.
- Recent changes regarding ‘good country’ performance;
- Why some countries like Ireland have dropped in their position on the Good Country Index;
- Why some categories presented in the Index are difficult to rank;
- The Global Vote and why it is important.
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