Branding a Stateless Nation: Public Diplomacy Strategy of Catalonia

How to represent and promote a stateless nation internationally? In their recent case study on Catalonia published in the Journal of Place Branding and Public Diplomacy, Jordi de San Eugenio Vela and Jordi Xifra take a close look at the nation branding and public diplomacy strategy of the independence-seeking autonomous region of Catalonia (Spain).

We invited the authors to share their key research findings and to reflect on how things have changed since.

Learn about:

  • How stateless nations can manage their international relations, example Catalonia;
  • How the Catalan government approaches public diplomacy;
  • The cultural diplomacy strategy developed by Catalonia and implemented through its pioneering 2010–2015 Foreign Action Plan.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!